粟路军中南大学教授 签约兼职专家
学历与职称:旅游管理博士、教授,“国家旅游业青年专家”培养计划人选,湖南省杰出青年科学基金获得者,湖南省青年骨干教师。现任中南大学商学院教授,博士生导师。主要研究领域:研究方向为服务营销、市场营销与消费者行为、旅游地经营与管理、区域经济发展。

所获荣誉:主持中央高校基本科研业务费青年教师自由探索项目1项、国家自然科学基金青年项目1项、中国博士后科学基金面上项目1项、湖南省社科基金项目3项,国家自然科学基金面上项目2项,参与国家自然科学基金重点项目、教育部哲学社会科学研究重大课题攻关项目等重大科研项目多项。

主要科研成果:出版学术专著1部,发表学术论文80多篇,其中SSCI来源期刊20篇,SCI1篇,其中ESI高被引前1%和ESI0.1%热点论文1篇,EI来源期刊2篇,CSSCI来源期刊20余篇,CSCD来源期刊1篇,ISSHP收录2篇,人大复印资料全文转载3篇,论文被引1000多次,单篇最高引用达100余次。发表的学术期刊包括国际旅游学和商学Top期刊《Tourism Management》(SSCI和ESI来源期刊)、《Journal of Business Research》(SSCI和ESI来源期刊)、《International Journal of Contemporary Hospitality Management》(SSCI和ESI来源期刊),《Journal of Hospitality & Tourism Research》(SSCI和ESI来源期刊)和《Journal of Travel & Tourism Marketing》(SSCI和ESI来源期刊)。

研究成果
研究成果
序号 年份 题目 摘要 发表期刊 备注
1 2019 旅游者主观幸福感研究进展及启示 随着旅游活动的大众化和经常化,旅游已成为人们常态化生活方式,对人们的生活产生了深刻的影响,因而旅游者主观幸福感受到了国内外旅游学界的广泛关注,成为当前旅游学界重要研究主题和前沿。对有关旅游者主观幸福感的相关文献系统梳理后发现,现有研究主要探讨了旅游者主观幸福感的概念、构成、旅游活动与旅游者主观幸福感的关系及作用机制等,但仍需要在清晰界定旅游者主观幸福感的概念、确定其构成维度、探明形成机理、进行跨文化和跨阶段比较分析、开展多学科和多方法融合研究等方面加以推进,以期形成旅游者主观幸福感研 究理论体系,更好地指导旅游业发展实践。 四川师范大学学报(社会科学版) 核心期刊
2 2019 Toward a model of destination
resident–environment relationship: the case of
Gulangyu, China
This study tested an integrative model to better understand residentsenvironmentally responsible behaviour (RERB) and willingness to sacrifice for the environment (WTS) using a sample of 430 residents on Gulangyu Island in China. Results show that destination environmental quality and eco-friendly reputation directly affected resident environmental identification and environmental commitment. Destination eco-friendly reputation directly influenced RERB and WTS. Both resident environmental identification and commitment directly affected RERB and WTS. Furthermore, environmental identification and environmental commitment fully mediate the effects of environmental quality on RERB and WTS, and partially mediate the effects of destination eco-friendly reputation on RERB and WTS. Journal of Travel & Tourism Marketing 核心期刊
3 2019 Perceived corporate social responsibility's impact on the well-being and supportive green behaviors of hotel employees: The mediating role of the employee-corporate relationship The study explores the influence of perceived corporate social responsibility on the employee-corporate relationship (organizational trust, organizational identification) and subsequent well-being of employees and their engagement in green workplace behaviors. Respondents (n = 441) included employees from eight different hotels located in Changsha, China. Corporate social responsibility directly impacts trust, identification, wellbeing, and green behavior. Organizational trust and identification also directly influence employee well-being and green behavior, with employee well-being further driving green behavior. Findings show that both organizational trust and identification partly mediate the relationship of perceived corporate social responsibility with both employee well-being and green behavior. Multiple mediation analysis is used to add additional insights into these relationships. Implementation of corporate social responsibility initiatives by an organization may provide positive workplace outcomes for employees (increased well-being), the company (more engagement in workplace green behaviors), and the relationship between employees and the firm (greater organizational trust and identification). Tourism Management 核心期刊
4 2018 From recreation to responsibility: Increasing environmentally responsible
behavior in tourism
Environmentally responsible behavior (ERB) matters a great deal for the long-term success of tourist destinations. Building upon the Stimulus-Organism-Response (S-O-R) framework, the current study constructed an integrated model to demonstrate perceived destination eco-friendly reputation as a stimulus; consumption emotions (positive and negative) as organism; tourism satisfaction, recollection, tourist environmentally responsible behavior (ERB) as response. Notably, tourists' recollection is seen within this S-O-R framework as the formation mechanism for prescribed action and consequently as an example of script theory and the generation of consumer responses, thus connecting elements of behavioral and cognitive psychology in a unified framework. Survey data from 522 Chinese tourists were used to empirically examine the integrated tourist ERB model. The findings suggest that destination eco-friendly reputation positively impacts both positive emotions and tourist satisfaction, and eco-friendly reputation negatively impacts negative emotions. Positive emotions significantly and positively influence tourist satisfaction, tourists' recollection, and ERB. Conversely, negative emotions have a significant negative effect on these constructs. Moreover, tourist satisfaction positively influences recollection and ERB, and recollection in turn positively affects ERB. Theoretical insights and practical implications are discussed in this paper. Journal of Business Research 核心期刊
5 2018 TouristsSocial Responsibility Perceptions of an Urban Destination in China: The Mediating Role of Consumption Emotions Using a Stimulus-Organism-Response (S-O-R) framework, the ourrent study proposes that the perceived sodal responsibility of an urban destination elicits tourists affective responses, which contributes to tourists' post-visit behavioral intentions. Empirical findings from a sam ple of 541 Chinese tourists reveal that visitors who are attentive to destination sodal responsibility initiatives are apt to have more positive consumption emotions, while destination sodal responsibility is nega tively associated with negative consumption emotions. Consumption emotions partially mediate the effects of perceived destination soda responsibility on intentions to revisit adestination, make referrals, and/or seek other travel destinations. Interestingly, the predicted relation ship of destination social responsibility to intentions to search for alternative destinations was statistically significant, but in the reverse direction. Study implications of these important findings are discussed, limitations provided, and future research directions suggested. Journal of china tourism research 核心期刊
6 2018 How does Perceived Destination Social Responsibility Impact Revisit Intentions:The Mediating Roles of Destination Preference and Relationship Quality This study applied the relationship quality theory to examine how destination social responsibility (DSR) impacts revisit intentions through the mediation of destination preference and relationship quality (i.e., tourist satisfaction and identification). An integrated model was proposed and tested by using survey data from an urban tourism attraction in China. The findings indicate that DSR positively impacts destination preference and tourist satisfaction, but it does not have a significant influence on tourist-destination identification. Destination preference directly affects tourist satisfaction and tourist-destination identification, which in turn positively influences revisit intentions. This study offered theoretical and practical contributions to the research of destination social responsibility. Sustainability 核心期刊
7 2018 THE RELATIONSHIP OF PERCEIVED SERVICE QUALITY WITH  REVISITATION AND SUBJECTIVE WELL-BEING OF CHINESE TOURISTS:
THE ROLE OF EMOTIONS AND DESTINATION IDENTIFICATION
Utilizing Mehrabian-Russell’s Stimulus–Organism–Response framework, this research investigates how service quality elicits positive emotions, negative emotions, and destination identification, contributing to tourists’ subjective well-being and intentions to return to a destination. Using an intercept sampling approach at a natural and cultural destination, a total of 539 completed questionnaires were obtained from Chinese tourists. The findings demonstrate that perceived service quality can enhance tourists’ positive emotions and identification with a destination while decreasing negative emotions. This study also provides empirical evidence for a direct relationship between emotions in tourism
consumption and destination identification processes. In addition, the results suggest that emotions and destination identification can bring about both economic benefits to a destination via revisitation and positive social outcomes for tourists in the form of subjective well-being.
Tourism Review International 核心期刊
8 2018 旅游地居民感知公平、关系质量与环境责任行为 基于公平理论和关系质量理论,文章构建以旅游地居民感知公平(程序公平、分配公平、互动公平)为前因变量,关系质量(社区满意、社区认同)为中介变量,环境关注为调节变量的旅游地居民环境责任行为形成机理整合模型。通过对厦门市鼓浪屿旅游区居民调查获取453份有效数据,对整合模型进行实证检验,发现:(1)旅游地居民感知公平是关系质量的重要前因变量;(2)感知公平通过关系质量影响居民环境责任行为;(3)环境关注在关系质量对环境责任行为影响中没有调节作用。该模型具有较好的预测能力,从而证实了基于公平理论和关系质量理论的整合模型在预测旅游地居民环境责任行为的合理性和可行性。研究建立了社区居民环境责任行为形成机理新的理论框架,为旅游地可持续发展提供了新的视角。 旅 游 学 刊 核心期刊
9 2018 Effects Of Destination Social Responsibility and Tourism Impacts On Residents Support For Tourism and Perceived Quality Of Life This study investigated the structural relationships among destination social responsibility(DSR),tourism impacts (i.e., positive and negative impacts), residentssupport for tourism, and their perceived quality of life. A structural model was empirically tested with a sample of 272 residents living in the Phoenix Ancient Town in China. The results indicated that DSR enhanced residents perception of positive tourism impacts but did not influence their perception of negative impacts. Concurrently, DSR was found to have direct and positive effects on residents support for tourism and perceived quality of life. It also had indirect and positive effects on residents support for tourism and perceived quality of life, mediated by positive tourism impacts. While residents perceived positive tourism impacts increased their support for tourism and perceived quality of life, negative impacts would undermine support for tourism and proved to be disruptive to quality of life. JOURNAL OF HOSPITALITY & TOURISM RESEARCH 核心期刊
10 2018 Unraveling the impact of
destination reputation on place attachment and behavior outcomes among Chinese urban tourists
Purpose -The impact of destination reputation on tourists' behavior has not received sufficient attention in the tourism literature. Built upon the signaling theory and the well-documented stimulus-organism-response framework, the purpose of this paper is to propose and assess a theoretical model that captures relationships among destination reputation, place attachment, tourist satisfaction, and the search for alternative destinations.
Design/methodology/approach - Using the covariance-based structural equation modeling technique, this study empirically tested the conceptual model with a convenience sample of Chinese tourists who visited a popular coastal urban tourism destination in China.
Findings-Findings reveal that destination reputation positively impacts perceived place dependence, place identity, and tourist satisfaction. In addition, place dependence positively affects tourist satisfaction, but place identity has no significant impact on tourist satisfaction. As expected, tourist satisfaction negatively influences tourists' search for alternative destinations; however, place identity positively influences tourists search for alternative destinations
Originality/value - Few studies in the tourism literature explore the role of destination reputation in the tourist decision-making process. The present study's unique contribution lies in its examination of destination reputation on tourists' behavior. In addition, this study includes the search for alternative destinations as an important behavioral outcome into the proposed model. Some tourists explore alternative destinations even though they are willing to revisit and spread positive messages about the destination they already visited. Therefore, the continuous searching behavior is worthy of investigation in tourism studies.
Journal of Hospitality and Tourism Insights 核心期刊
11 2018 Destination perceptions, relationship quality, and tourist environmentally
responsible behavior
This research examines the relationship of tourists' perceptions and relational quality with their environmentally responsible behaviors. Data was collected at a variety of times and days over ten weeks from visitors (n = 568) exiting a tourist destination located in central China. Perceived service quality provided by employees at a destination was found to positively impact value perceptions, environmental commitment, and tourist environmentally responsible behavior. Value perceptions positively impact tourist satisfaction, environmental commitment, and tourist environmentally responsible behavior. Tourist satisfaction and environmental commitment were found to fully mediate the relationship of the value obtained from visiting a destination, as perceived by tourists, with environmentally responsible behavior. Multiple mediation analysis confirmed two paths: 1) perceived employee quality to value perceptions to service experience satisfaction to tourist environmentally responsible behavior; and 2) perceived employee quality to value perceptions to environmental commitment to tourist environmentally responsible behavior. Tourism Management Perspectives 核心期刊
12 2018 Reputation,subjective well-being, and environmental responsibility: the role of satisfaction and identification Based on signaling theory, this study investigates how the perceived reputation of a destination impacts the environmentally responsible behavior (ERB) and subjective well-being (SWB) of tourists through satisfaction and identification with a destination, respectively. The findingssupport the proposed behavioral model. A total of 539 valid questionnaires were obtained from tourists to a natural ecology and historical culture destination in China and analyzed. The results show that destination reputation has a direct impact on tourists satisfaction and identification with the destination. Satisfaction and identification with the destination both partially mediate the effect of perceived destination reputation on tourists ERB and SWB. Findings suggest that enhancing perceptions of a destinations reputation is an important step in increasing tourists SWB and strengthening their engagement in ERB. Discussion of the findings, research implications, and future research directions areprovided. Journal of Sustainable Tourism 核心期刊
13 2018 How does destination social responsibility contribute to environmentally responsible behaviour? A destination resident perspective Based on stakeholder theory and social exchange theory, this study developed an integrated model to demonstrate that destination social responsibility (DSR) influences tourism impacts (both positive and negative impacts), overall community satisfaction,and both directly and indirectly influences resident environmentallyresponsible behaviour (ERB). The model was examined using a sample of 453 residents living on the Gulangyu Island, a famous island tourism destination of Xiamen, China. Results show that DSR enhances residents' perception of positive tourism impacts, improves overall community satisfaction and contributes to resident ERB.However, the effect of DSR on negative tourism impacts was not significant. Thus, positive tourism impacts and overall community satisfaction partially mediated the effect of DSR on resident ERB. The study findings offer both theoretical insights and practical implications on destination management and sustainable destination development. Journal of Business Research 核心期刊
14 2018 Destination perceptions, relationship quality, and tourist environmentally
responsible behavior
This research examines the relationship of tourists' perceptions and relational quality with their environmentally responsible behaviors. Data was collected at a variety of times and days over ten weeks from visitors (n = 568) exiting a tourist destination located in central China. Perceived service quality provided by employees at a destination was found to positively impact value perceptions, environmental commitment, and tourist environmentally responsible behavior. Value perceptions positively impact tourist satisfaction, environmental commitment, and tourist environmentally responsible behavior. Tourist satisfaction and environmental commitment were found to fully mediate the relationship of the value obtained from visiting a destination, as perceived by tourists, with environmentally responsible behavior. Multiple mediation analysis confirmed two paths: 1) perceived employee quality to value perceptions to service experience satisfaction to tourist environmentally responsible behavior; and 2) perceived employee quality to value perceptions to environmental commitment to tourist environmentally responsible behavior. Tourism Management Perspectives 核心期刊
15 2017 境外旅游者环境责任行为研究进展及启示 随着旅游业的发展壮大,其对旅游地社会、经济、环境的影响日益突出。旅游者采取环境责任行为与否直接关系到旅游地可持续发展,因而旅游者环境责任行为成为当前旅游学界研究热点和前沿。文章对境外有关旅游者环境责任行为的相关文献进行了系统梳理,发现现有相关研究主要探讨了旅游者环境责任行为的概念、维度结构、影响因素及形成机理等。在此基础上,文章对境外该领域的研究进行了相应评析,并展望未来可能的研究方向。特别是基于中国传统文化和哲学思想,引入具有典型中国文化元素的变量到旅游者环境行为研究中,以形成具有中国文化特色的旅游者环境责任行为理论体系,指导我国旅游业发展实践。 旅 游 学 刊 核心期刊
16 2017 服务质量对旅游者抵制负面信息意愿的影响机制研究———基于 Stimulus-Organism-Response( S-O-R) 分析框架 随着互联网、移动互联网的广泛使用,微博、微信、博客和各种在线论坛等使得旅游地负面信息传播速度加快、范围拓宽、渠道增多,对旅游地发展的破坏性日益扩大。但如何促使旅游者产生抵制负面信息意愿,并在此基础上建立相应的保护措施等尚未引起研究者的关注。本文基于 Mehrabian Russell 建立的Stimulus-Organism-esponse( S-O-R) 分析框架,构建以服务质量为外部刺激,消费情感( 积极情感和消极情感) 和旅游者满意为内部情感状态,旅游者抵制负面信息意愿为行为反应的整合模型,探讨服务质量对旅游者抵制负面信息意愿的影响机制。通过对岳麓山-橘子洲旅游区的旅游者进行调查,发现旅游者抵制负面信息意愿的形成过程符合 S-O-R 框架。实证研究表明,服务质量正向影响积极情感和旅游者满意,进而影响旅游者抵制负面信息意愿;服务质量负向影响消极情感,进而影响旅游者满意和旅游者抵制负面信息意愿;服务质量直接正向影响旅游者抵制负面信息意愿。中介作用检验进一步证实,积极情感和旅游者满意在服务质量对旅游者抵制负面信息意愿中起部分中介作用,而消极情感未起中介作用。 旅 游 科 学 核心期刊
17 2017 旅游地社会责任对居民生活质量的影响机制 基于社会交换理论和利益相关者理论,构建了旅游地社会责任、旅游影响(积极影响和消极影响)、社区满意度和居民生活质量关系模型。通过对凤凰古城居民调查获取基础数据对理论模型进行实证检验,发现旅游地社会责任主要通过三条路径对居民生活质量产生影响:①旅游地社会责任→旅游积极影响→居民生活质量;②旅游地社会责任→社区满意度→居民生活质量;③旅游地社会责任→旅游积极影响→社区满意度→居民生活质量。此外,旅游地社会责任对旅游消极影响和居民生活质量没有直接影响,同时,旅游消极影响对对社区满意度有直接影响,而对居民生活质量没有直接影响。 经济地理 核心期刊
18 2017 The effect of destination social responsibility on tourist environmentally responsible behavior: Compared analysis of firsttime and repeat tourists Utilizing a Stimulus-Organism-Response (S-O-R) framework, this study presents and examines an integrated model that investigates consumption emotions (positive and negative) and tourist-destination identification as mediating variables between perceived destination social responsibility and the environmentally responsible behavior of Chinese tourists (n ¼ 539). Previous research has suggested that prior experience with a service can impact the relationships between constructs; as such, this study also investigates the potential moderating impact of visitation frequency on the proposed model. Findings indicate that consumption emotions (positive and negative) and tourist-destination identification do mediate the effect of perceived destination social responsibility and environmentally responsible behavior. Only positive emotions were found to significantly impact tourist-destination identification. A moderating effect for first-time, relative to repeat visitors, was found for some paths between the investigated constructs in the proposed model. Theoretical and managerial implications are discussed, limitations provided, and future research directions suggested. Tourism Management 核心期刊
19 2017 The Effect of Tourist Relationship Perception on Destination Loyalty at a World Heritage Site in China: The Mediating Role of Overall Destination Satisfaction and Trust This study focuses on domestic tourists at a World Heritage Site located in China and investigates the relationship of three important visitor perceptions (i.e., service fairness, destination image, and service quality) with tourism destination loyalty (i.e., positive word-of-mouth referrals and revisit intentions) through overall destination satisfaction and trust toward destination service providers. The structural equation modeling findings generally support the conceptual model and indicate that service fairness and service quality have a significant and positive impact on overall destination satisfaction and trust toward destination service providers, while destination image has a significant effect on overall destination satisfaction but not on trust toward destination service providers. In addition, the investigated perceptions-loyalty relationships are found to be mediated by overall destination satisfaction, but not necessarily by trust toward destination service providers. The paper includes discussions of the theoretical and managerial implications of the findings. Journal of Hospitality & TourismResearch 核心期刊
20 2017 How does perceived corporate social responsibility contribute to green consumer behavior of Chinese tourists A hotel context Purpose – This study aims to examine consumption emotions and customer–company identification as mediating variables to explore the association of perceived corporate social responsibility (CSR) on green consumer behavior in a hospitality–lodging context.
Design/methodology/approach – Using a stimulus–organism–response framework, an integrated model is developed. The hypothesized relationships of the research model are tested using the structural equation modeling technique. Data were gathered from hotel guests at a UNESCO World Heritage Site in China.
Findings – Perceived CSR directly affects positive emotions, negative emotions and customer–company identification. Positive emotions significantly influence customer–company identification. Positive emotions and customer–company identification partially mediate the relationship between perceived CSR and green consumer behavior. Hotel type was not found to be a moderating factor.
Research limitations/implications – Perceived CSR can act to influence consumers’ behaviors more broadly via an increased likelihood of engaging in green consumer behavior. Implementing CSR strategies at the company level may provide additional benefits to society as a whole. The proposed relationships need to be replicated in other service organizations, segments and cultures to better assess the generalizability of the findings.
Originality/value – This study investigates the association between consumption emotions and
customer–company identification, which has been missing in the tourism/hospitality literature. This study also extends previous CSR literature by examining the potential moderating role of hospitality type.
International Journal of Contemporary Hospitality Management 核心期刊
21 2017 Influences of destination social responsibility on the relationship quality with residents and destination economic performance Based on extant research, this study proposes a model that integrates destination social responsibility (DSR), relationship quality with local residents (i.e. overall community satisfaction, resident trust, and resident identification), and destination economic performance. With survey data collected from a well-known ancient town in South China, this study determined that DSR could enhance the relationship quality between the destination and its residents, which could then improve economic performance in a general manner. Implications for tourism planners and destination management organizations as well as for interested researchers are presented at the end of this study. Journal of Travel & Tourism Marketing 核心期刊
22 2017 Corporate social responsibility: Findings from the Chinese hospitality industry The study investigates the impact of corporate social responsibility (CSR) on consumers’ attitudinal and behavioral responses, factors closely related to a firm's social and economic performance, using data from 451 customers of three hotels. We also test the universality of such impact across various consumer groups. Results
show that CSR positively affects perceived corporate reputation and customer satisfaction, which in turn, significantly affect customer commitment and behavioral responses (i.e., loyalty intentions and word-of-mouth).Perhaps more importantly, the role of CSR is not universal across consumer groups. Particularly, consumerincome seems to moderate the relationship between CSR and perceived reputation. Specifically, the positive effect of CSR on perceived corporate reputation is more salient among people with a higher income. Managerialimplications are discussed.
Journal of Retailing and Consumer Services 核心期刊
23 2015 年 旅游地形象涵义、构成、特征与形成过程 ———基于国外文献的梳理
 
旅游地形象是近年来国际旅游学界研究的热点。本文通过对国外有关旅游地形象研究文献的系统梳理,归纳了旅游地形象的涵义,探讨了旅游地形象的构成,总结了旅游地形象的特征,探明了旅游地形象的形成过程,在此基础上对旅游地形象研究进行述评并提出未来研究方向。 旅游科学 核心期刊
24 2015 年 旅游属性检验: 理论模型与实证分析 旅游属性研究是旅游学研究的基础性课题,引发了学术界的广泛关注,出现了经济学派、社会学派、哲学学派和综合学派等诸多不同观点。文章从旅游活动的主体-旅游者视角出发,将旅游的内容划分为旅游服务和旅游吸引力两个方面,将旅游者重游倾向和口碑宣传作为旅游经济属性的重要体现,并将旅游者生活幸福感作为旅游社会属性的重要体现,构建了旅游属性理论模型。通过对厦门市旅游者调查获取基础数据,采用结构方程模型方法,对旅游属性的理论模型进行实证检验。研究发现,旅游服务和旅游地吸引力对旅游的经济属性、社会属性均有显著正向影响。表明旅游的经济属性和社会属性并不是相互冲突、相互矛盾的,反而是相互融合、相互促进的。旅游既具有经济属性,又具有社会属性,源于旅游现象本身的复杂性。 旅游研究 核心期刊
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